You must be wondering what is in that pix above…

I came across this advert on The Straits Times. Nothing fanciful nor extravagant. A blank page with just a few liners.

But it caught my eyes and I just want to share it here!

Read the text on the 3rd quarter of the page

“When I think of what excites me most it has to be: the 1st time I had sex,

F1, bungee jumping, and leaving this page…blank. What’s yours?”

One liner but strong words. Those words “sex” and “F1” do intrigue your curiosity, don’t they. Admit it.

When you flipped through the endless property launches advertisements on Straits Times, it is sooooo
common for you to see either a full page or sometimes a 2-page spread of full color pictures of HOUSES/PROPERTIES.

Followed by a map with various marks of “proposed MRT/LRT stations” (which has created a big boo-hoo recently).

They are honestly so so so typical and so boring that you just flipped through the pages without taking a 2nd look.

But this advert just caught my eyes…Makes me want to google for more information about The Trizon.

To be honest, I am no property potential buyers so I couldn’t gauge if this advertisement has done its job.

But overall, it does serve the purpose of an advertisement. Capturing your attention and for me – retention of information.

At least I am aware of this property named The Trizon.

Sometimes, I just enjoy the magic of advertising.

Awwww, how i love and miss A&P. =(